Your cart

Your cart is empty

12 Days Of Christmas!

Daily Deals, Posted Daily!

Join us for our annual 12 Days of Christmas! Deals are posted daily, in store and online!

Daily deals are for that day only! Shop specials, discounts and freebies now - December 12!

Shop Michelle's Favorite Look!

Shop Michelle's Favorite Look!

Shop this MUST-HAVE!

Check out one of our best sellers! Comfy, Amazing Colors, Sizes Small-3X, Pockets, Soft; basically everything you'd want in a great pullover!

Shop this MUST-HAVE!

Check out one of our best sellers! Comfy, Amazing Colors, Sizes Small-3X, Pockets, Soft; basically everything you'd want in a great pullover!

The holidays are quickly approaching!

Grab your loved one a gift card!

Become a VIP!

Join our Facebook VIP group! I invite you to become a 728 VIP! You'll find community, perks, special promos, fun + more when you're in! It's easy to get in, click "join here" below!

Meet the Team

Meet our Stylists! From left to right: Tiffany, Brooke, Traci & Ansley! Our stylists are trained to give you the best shopping experience! When you visit, be prepared to be pampered by our team! ❤️

The Woman Behind It All

Meet The Owner

Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you! Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love being outdoors!

Affordable prices, up to date on styles, items are always complimentary to my figure and I can go from something quick to grab for a wedding, event, causal to professional with a stylist help at one store. Love all of it especially the jeans!!!

– Kasey F.

Love my new wide leg slacks but loved the hand picked service even more! Incredible service!

– Sheryl J.

The gals are so sweet & they have a huge selection of cute clothes, earrings & shoes! I highly recommend this local shop!

– Maria B.

Visit Us In Store

Open Sunday 12-4, Tuesday - Friday 10-5:30 & Saturday 10-4!
Located at 5625 E. Virginia Street, Suite F, Evansville, IN 47715
812-492-9087