a brand new collection
The Vacay Collection
Shop our newest, latest & greatest collection now & get your bags ready for your next adventure!
a brand new collection
Little Sunshine Collection
We added a little sunshine collection for your little sunshines!
Check Out Our Upcoming Events
View our upcoming events below!
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5 May
Cinco de Mayo Cupcake Class!
May 5, 2026
At 728 Chic Boutique
Learn moreJoin us for a Cinco de Mayo inspired cupcake class and experience with Bombshell Bakes!
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8 May
Mother's Day Soiree
May 8 & 9, 2026
At 728 Chic Boutique
Learn morePreorder your Mother’s Day bouquet bundle today & pick up at 728 Chic Boutique on Friday May 8 (10-5:30) or Saturday May 9 (10-4)!
*Each bundle varies and includes a little vase!
We will have bundles available for grab & go on Friday & Saturday in store (but solely based on availability)! Preorder YOURS today to ensure you get one!
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9 May
Second Saturday Birthday Bash
May 9, 2026
At 728 Chic Boutique
Learn moreJoin us on the second Saturday of the month to celebrate!
Shop Michelle's Favorite Look This Week!
Shop Michelle's Favorite Look This Week!
make something special for mom this Mother's Day!
A Charm Bar!
Now available in store! Create your own one of a kind charm necklace!
another great gift!
Double Sided Towels
These stylish microfiber dish towels are super absorbent, absorbing 7x its weight in liquid!
Need a gift card quick?! We've got you!
A gift card will automatically be sent to your email!
728 Exclusive!
Join our Facebook VIP group! You'll find community, perks, special promos, fun + more when you're in! Click "join here" below!
Meet the Team
Meet our Stylists! From left to right: Michelle, Traci, Ansley & Tiffany! Our stylists are trained to give you the best shopping experience! When you visit, be prepared to be pampered by our team! ❤️
Meet The Owner
Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you! Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love being outdoors!
Visit Us In Store
Open Tuesday - Friday 10-5:30 & Saturday 10-4!
Located at 5625 E. Virginia Street, Suite F, Evansville, IN 47715
812-492-9087