Hello Gorgeous!
We are super excited you landed here! Here are some fun facts about our little shop:
We try to support local and USA made as much as we can
We try to ship out same day or next business day!
We are open in store Tuesday - Saturday & by appointment
You can reach us via text at 812-492-9087 if you have any questions about products, sizing, shipping & more!
Now keep scrolling to get to the good stuff!
children's clothing & accessories
The Little Sunshine Collection
Shop our newest arrivals for your own little sunshine!
Check Out Our Upcoming Events
View our upcoming events below!
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30 Oct
Shop & Pilates After Dark
Friday October 30
At 728 Chic Boutique
Learn moreA collaboration with The Flexibility Co! Free 30 minute pilates class & an exclusive after dark shopping discount! Any donation accepted to be donated to Breast Cancer Research!
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11 Nov
Hallmark Cookie Class
Tuesday November 11
At 728 Chic Boutique
Learn moreCome celebrate the start of the holiday season with The Whimsy Whisk and 728 Chic Boutique!
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14 Nov
Second Saturday Birthday Bash
November 14, 2026
At 728 Chic Boutique
Join us on the second Saturday of the month to celebrate!
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14 Nov
Holiday Open House
November 14, 2026
At 728 Chic Boutique
Learn moreYou're invited to our annual holiday open house! Saturday + Sunday!
Shop Michelle's Favorite Look This Week!
Shop Michelle's Favorite Look This Week!
Fall Candles
100% Soy Candles Made Right Here In Indiana
Need a gift card quick?! We've got you!
A gift card will automatically be sent to your email!
728 Exclusive!
Join our Facebook VIP group! You'll find community, perks, special promos, fun + more when you're in! Click "join here" below!
Meet the Team
Meet our Stylists! From left to right: Ansley, Brooke, Traci, Krista & Michelle! Our stylists are trained to give you the best shopping experience! When you visit, be prepared to be pampered by our team! ❤️
Meet The Owner
Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you! Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love being outdoors!
The gals are so sweet & they have a huge selection of cute clothes, earrings & shoes! I highly recommend this local shop!
Affordable prices, up to date on styles, items are always complimentary to my figure and I can go from something quick to grab for a wedding, event, causal to professional with a stylist help at one store. Love all of it especially the jeans!!!
Visit Us In Store
Open Tuesday - Friday 10-5:30 & Saturday 10-4! & BY APPOINTMENT!
Located at 5625 E. Virginia Street, Suite F, Evansville, IN 47715
Text/Call at 812-492-9087